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One hundred and ten years ago this month, Grace Kingsley wrote about a new film company:
The expected has happened—a motion picture company organized and controlled by women. The American Woman Film Company is its name, and its finances are backed up almost entirely by wealthy literary society women of this locality, whose avowed intention it is to produce motion pictures of the highest moral and artistic tone.

I’m surprised that Kingsley expected a women-run studio to come along, but I’m less surprised that they felt they need to justify themselves by making movies that would improve the audience. The company’s president was May Whitney Emerson, “a writer of national reputation,” and it was set up to adapt her stories into films (I guess that’s why ‘woman’ was singular, not plural). The vice president was Alice L. McCaldin, who Kingsley called “a prominent society woman of Pasadena;” she described the other investors as “many other local society women of wealth.”

Moving Picture World wrote a longer article about the AWFC, and it sounds like Emerson had feminist goals. She told them that the underlying theme of their films would be a history of the current revolt of women. She said:
Women have been absolute slaves to the will and standards of men. It is against that and for a single standard of purity that they are fighting…The women of today are struggling for economic independence so that they may dictate who shall be the fathers of the future race. No wife whose husband supports her is free from bondage.”


However, the first project announced wasn’t about women’s economic independence. Instead it was an ambitious ten-reel feature called Saul of Taurus all about the early life and conversion of the Apostle Paul.
The Company’s press agent was busy; there were regular follow-ups about the production in Kingsley’s column. They started shooting on May 10th. The following day Kingsley ran an item about how hard it was to find period-appropriate shoes—Del Valle said she had to interview 15 different costumers before she found “an old French dealer on Main Street” who even knew who Saul was, and he was making “a pair of cutey shoes all curled up at the toes” for her. On the 17th Kingsley wrote that “a handsome new studio, equipped with the latest style of stage and apparatus, is being rushed to completion at No. 1339 Gordon Street in Hollywood, to house the American Woman Film Company.” They planned a laboratory to develop and print 1000 feet of film per day, which was “adequate for the needs of the company, since its policy is to produce feature pictures of the highest class and not to rush through the production of releases.” On the 21st she wrote about Arthur Maude’s misfortune:
It fell to Mr. Maude’s lot to climb up the bare face of a rock with a fifty-foot sheer drop below him. Suddenly he commenced to slip, and he desperately clutched at the thing closest to hand. It happened to be a bush of poison oak.
It took five minutes to rescue him, and he was looking for a remedy for his itchy hands.
Then there was a much worse accident on May 24th. The L.A. Times reported:
“A seven-seated van, freighted to the running boards with the players of the American Woman Film Company, stumbled against a half-hidden stone as it roared along a clay trail above Chatsworth Park yesterday afternoon, tottered for a yard as it staggered for footing, then tumbled over the brink, making one complete revolution as it rolled to the bottom of the gully, twenty feet below. Nineteen of the twenty-eight passengers were injured.”
The van, which carried still-costumed extras plus the director and assistant director, was part of a caravan returning from a location shoot, and while “the spot where the accident occurred is particularly lonely, the road unnamed,” other members of the company were there and they rushed to help. Despite his injuries (a dislocated left arm, sprained left hand and a cut over his right eye), director J. Farrell Macdonald took charge. Many victims were pinned underneath the vehicle and the uninjured worked quickly to get them out. The assistant director, “John McDonogh, with one leg broken in two places, was dragged aside, and there he lay for an hour, rolling and smoking cigarettes, unspeaking, but pallid with pain.”
One extra, Mrs. Irmegard Schoonemaker, had the worst of it. The Times report said that the truck axel crushed her chest, and “the fog-filled alleys in the hills gave ghastly echoes to her screams of agony.” However, later the Los Angeles Herald said she had a fractured skull and was near death.
Most of the injured had been gotten out from under the van before the police arrived from 32 miles away. It took about an hour to take everyone away.
It looks like the company intended to carry on after the accident. Whoever told the Times reporter about the accident mentioned that their “financial backing is unusually secure,” which was an odd thing to include. On May 29th Kingsley reported that work on Saul would be resuming that day, even though Farrall hadn’t completely recovered; P.C. Hartigan, a cast member, would be the temporarily director. She also said, “all the persons injured in the accident are now reported out of danger.” (I hope that included Mrs. Schoonemaker—I haven’t been able to find any public records about her.) That was the last appearance of the company in her column until June 9th, when Macdonald’s resignation from AWFC and subsequent hiring by Mabel Normand was announced.
That was the last report about Saul of Tarsus; the American Woman Film Company spent more time in court than it did making movies. On June 10, the Los Angeles Herald reported that J.C. Parker, its secretary and general manager, had warrants out for his arrest, but they couldn’t be served because he’d left town without paying many of the actors. They owed them about $8,000 in total. The article said that investors had failed to come up with the money they’d promised. Unsurprisingly, in July Motography reported that the AWFC had filed for bankruptcy.
“Actress Probably to Die,” Riverside Daily Press, May 25, 1916.
“Heroism Shown by Actors as 23 are Hurt in Auto Crash,” Los Angeles Herald, May 25, 1916.
“Manager of Film Co. Faces Arrest,” Los Angeles Herald, June 10, 1916.
“Many Hurt When Motor Bus Turns Somersault,” Los Angeles Times, May 25, 1916.
G.P. von Harelman and Clarke Irvine, “News of Los Angeles and Vicinity,” Moving Picture World, May 27, 1916, p. 1515.
“Women’s Company in Difficulties,” Motography, July 15, 1916, p. 157.

























































