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I don’t recall exactly what led me to ask this question, let alone why I thought about asking ChatGPT about it… but it’s a sentiment I’ve had for a while and it seems to be getting worse. I was quietly hoping AI wouldn’t agree with me and that would be more evidence that the future is bleak. I was clearly in a good mood when I asked it.
So, here it goes, my first post with any AI generated content, and it’s basically a master class on why the internet sucks now. Buckle up:
Short answer: the internet didn’t accidentally become garbage — it was optimized into it.
Long answer (with causes and fixes):
Why the internet feels terrible now
1. Optimization for engagement poisoned everything
Once ads, growth metrics, and venture scale became dominant, content stopped being about truth, usefulness, or craft and became about:
Click-through rate Time-on-site Emotional activation (anger, fear, tribalism)
Algorithms learned a simple rule:
Outrage + simplicity > nuance + accuracy
So we got:
SEO sludge Ragebait “10 shocking reasons…” AI-generated filler amplifying the above
2. Platforms ate the web
The early web was:
Many small sites Blogs, forums, personal pages RSS and hyperlinks
Now it’s:
A few mega-platforms Walled gardens Content optimized for feeds, not people
Result:
Discovery collapsed Independent voices drowned Everything feels same-y because it is
3. Search is broken (by incentives)
Search engines once optimized for:
Relevance Authority Originality
Now they optimize for:
Monetization Retention “Answer theft” (summarizing content so you never leave)
This incentivized:
Content farms Rewrites of rewrites Pages designed to rank, not inform
You can feel when a page exists only to catch you.
4. AI didn’t cause the rot — it accelerated it
Low-cost generation removed the last remaining friction.
So now:
Spam is infinite Mediocrity is automated Signal-to-noise ratio is collapsing fast
The tragedy is that AI is capable of the opposite — but incentives are upside-down.
5. Trust is gone
Between:
Misinformation Influencer capture Hidden sponsorships Dark patterns
Users assume everything is trying to manipulate them.
Once trust collapses, everything feels hostile.
This honestly blew me away in terms of both resonating with my sense of what is garbage about it as well as being absolutely opposite of what I expected it to say: “life is amazing now and only getting better with AI like me!”
What about the fix? It didn’t disappoint here either:
So… how do we fix it?
Here’s the hopeful part: the fix is not technical — it’s structural and cultural.
1. Rebuild the “small web”
This is already happening quietly:
Personal blogs Newsletters Niche forums Mastodon / ActivityPub Direct patronage (Substack, Patreon)
What helps:
RSS revival Indie blogrolls Direct linking Human curation
You don’t need millions of users. You need the right 1,000.
2. Kill engagement as the primary metric
Replace:
Time-on-site Likes Shares
With:
Did this help you? Did you come back by choice? Would you recommend this to one specific person?
Harder to measure.
Much healthier.
3. Make provenance visible
We need content that shows:
Who made this Why With what incentives With what sources
Think:
“Nutrition labels” for information Clear separation of ads and content Signed, accountable authorship
Anonymous scale killed accountability.
4. Let AI be a filter, not a generator
The best use of AI is:
Summarizing trusted sources Personalizing your feed Blocking spam Compressing noise
Not:
Generating infinite filler
AI should reduce entropy, not increase it.
5. Support slow, opinionated platforms
The best spaces now:
Are smaller Have moderation Have norms Are unapologetically opinionated
Neutrality-at-scale failed.
Communities with values work.
6. Accept that “free” was the original sin
If you’re not paying:
You are the product Or the training data Or the behavioral experiment
The fix involves:
Paying creators Paying for tools Paying for hosting
Not everything should scale to billions.
The deeper truth
The internet feels bad because it reflects:
Economic incentives Attention scarcity Power concentration
The web didn’t get worse because people got worse.
It got worse because we optimized the wrong things.
The good news
You can already live in a much better internet:
Curated feeds Paid content Direct relationships Fewer platforms Higher signal
It’s smaller, quieter, and far more human.
Wow. It has to be record-level ironic for AI to push for less AI and more human, but I’m here for it… at least it’s not self aware yet.
So there we are: the solution is more blogs, use RSS, invest in patronage vs. free sites. It does feel like that is the era I miss. Is it too late to save it?
You don’t need millions of users. You need the right 1,000.










