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Happy New Year! Another year of creating Lego videos is complete. Let’s review 2025, both financially and creatively.
Links to old reviews: 2024, 2023, 2022.
RevenueTotal revenue in 2025 was 210 thousand USD. Finally, the 3-year downward trend came to an end, thanks to YouTube Shorts. I’m very satisfied with the result.

Breakdown by revenue source in 2025. As in previous years, YouTube accounts for the largest portion (91%).
- 124000 USD – YouTube
- 66000 USD – YouTube Shorts
- 5800 USD – Facebook (BeyondTheBrick)
- 2700 USD – BuildaMOC
- 1200 USD – BiliBili (Influcity)
- 5200 USD – TikTok (BeyondTheBrick)
- 4800 USD – other

Total expenses in 2025 were 8600 USD. Of that, 3300 USD was spent on Lego parts, and 5300 USD on other stuff, such as a new computer for editing, filming equipment and company operational expenses.

Work time is difficult to estimate because it is so tightly interwoven with my leisure time. I work full time, including weekends, but in a slow pace. Maybe around 40 hours per week.
Most of my time was spent developing new video ideas, filming and editing videos. A smaller portion went to ordering new Lego parts, creating building instructions for Lego models, answering emails, reporting copyright infringement, bookkeeping, and writing articles for this blog.
YouTubeIn 2025, my YouTube channel gained almost 2 million new subscribers, mostly from YouTube Shorts. The total subscriber count is now 5.45 million.

It does looks nice on paper, but most of these are “useless subscribers” who watch only Shorts. Only 4% of my audience watches both long-form videos and Shorts.

The RPM on videos was 0.52 USD, which is in line with last year.
The RPM for Shorts videos was 0.11 USD, but note that this is an inflated number provided by YouTube Analytics, based on “engaged views”. If you actually compare earnings (66000 USD) to public Shorts views (1090 million), the RPM is 0.06 USD.

On Shorts, the Stayed to watch -percentage was 65%, the Average percentage viewed was 71%, and the Average duration was 0:53.
Shorts seem to have a much shorter lifespan than regular long-form videos. All the Shorts I published 3–9 months ago have already lost their momentum. I don’t expect much revenue from Shorts in the future.
FacebookBeyond The Brick’s Facebook page continued posting my videos, and I earned a fair amount of revenue there: 5800 USD.
My own Facebook page has been growing well. In 2025, the page gained 170k followers and 40 million Reels views. Unfortunately, it is still not monetized.

The BeyondTheBrick’s TikTok page was very popular in year 2025. My videos received 120M views there, generating 5200 USD in revenue (after BTB’s cut).

My BiliBili page, managed by InfluCity, received 34M views in 2025. Revenue was 1200 USD (after InfluCity’s cut).

In 2025, I released four new Lego walker kits. Unfortunately, only 20 units have been sold so far. I spent two full weeks creating the building instructions and got very little back. You can’t always win.
Luckily, the older kits are still selling.

In November 2025, I deleted my Rebrickable page. The page had 8 MOCs, 147 followers, 2300 downloads and 17400 views.

It started when I was refused to submit new MOCs because they contained links to BuildaMOC and my blog. Later, most of my old MOCs were blocked for the same reason.
I don’t understand why they didn’t allow links to my blog, where nothing is for sale. The reason from admin jaredhinton was: “Your link contains links to places where instructions are for sale.” What? There is no “link to links” requirement in Rebrickable’s rules.

Furthermore, the enforcement of rules was arbitrary. I submitted two MOCs at the same time, both containing the same link to my blog. One was approved, and the other was not. The same randomness applied to BuildaMOC links. Many creators (e.g. JK Brickworks) include those links in their MOC descriptions, but suddenly it was not allowed for one of my MOCs, even though the rules hadn’t changed. Very confusing.
Finally, when I tried to include a text explaining to the readers why a link to my blog has been removed, the same admin didn’t allow it. He called it a “passive-aggressive comment”. He also didn’t approve my new text: “link removed for a reason I’m not allowed to tell you, because apparently saying it would be a ‘passive-aggressive comment'”. With that, he seemingly got angry and blocked 6 of my MOCs.
Summa summarum, without links the page no longer promotes my blog or BuildaMOC kits, which essentially nullifies the reason for me to keep managing it. Plus, it was never a very popular page anyway.
All the partlist and instructions can be downloaded here.
New videosOnly 6 new videos came to fruition this year.

The most popular video was 5 Lego Walkers vs 7 Obstacles with 44 million views. It is a sequel to last year’s video, which was also popular. These vehicles vs obstacles competition-format videos tend to get a lot of views.

In February 2025, I started releasing YouTube Shorts videos. A total of 21 Shorts were published this year, accumulating 1090 million views. All the shorts are re-edits of older videos.

The most popular Short was How engineers think differently and why it’s so helpful 4 #shorts with 319 million views. It is a re-edit of the Cross Narrow Bridges video released a year ago. That odd cheesy title was copied from ainterestinpage/IG, who had stolen my video and gained a lot of views.

In hindsight, starting to publish Shorts was a no-brainer, but at the time it wasn’t clear. I was worried that 1) YouTube wouldn’t recommend the Shorts because they are essentially re-edits of old videos (repetitive content), 2) they had already been uploaded by thieves (unoriginal content), or 3) they would compete with my regular videos, causing me to lose revenue. None of those doubts materialized.
My routine for creating Shorts is simple. I analyze stolen content I’ve found on Instagram, TikTok, and YouTube Shorts to see which videos and edits perform best. Over the years, I’ve downloaded and cataloged over 100 stolen videos. Typically, the videos are sped up from 1.5x to 3x speed and cropped from the sides to better fit the vertical format. Black or blurred bars are added to the top and bottom, with a title on top. Any intro may be edited out. That’s it – pretty simple stuff. It takes 4-20 hours to edit one long video into a Short.
Compilation videoThis year, I also released a 4-hour-long compilation video titled “Best of BEC Lego Technic Compilation. 4 Hours, 50 videos!”. It was the first of its kind.

The idea was to provide a convenient way to watch my content during a long car ride or whatever. Some people prefer long videos over playlists.
This also gave me a chance to improve the quality of the old videos. I basically re-edited all 50 videos, fixing small errors and tightening the editing. The compilation was released in full HD resolution and 50 fps frame rate.
To convert the original 25 fps footage to 50 fps, I used AI-powered frame interpolation software called Flowframes. The result is very good, but only if there isn’t fast movement in the video (those parts I kept at 25 fps).

The compilation video has gained 4.4 million views so far. The average view duration is 10 minutes, 5 times longer than normally. The RPM is 2.3, about 4 times higher than usual. I’m very happy with the result.

This year, I started releasing all new videos at 50 fps. I made this change because I noticed how jerky the beginning of 6 Lego Vehicles vs 6 Obstacles looks in 25 fps when a car drives fast on a white table. See the comparison video below. Also, 50 fps is convenient for re-edits, if you need to speed up the footage by fractions like 1.5x.

The last video of the year was shot using high-quality daylight bulbs, Falcon Eyes ML-40 and ML-55. These have a much higher CRI (92-95) that the household bulbs I’ve used in the past (CRI ~80). I don’t think anyone will notice the difference, but it was nice to try something different.

In June 2025, I made a licensing deal with BRAVE+, a small streaming platform focused on family-friendly videos. They have released my content on their app.
In November 2025, I made a licensing deal with EVANS THE CHAMPION, a YouTube channel that creates Spanish-language parody videos.
In November 2025, I sold design work to the Education Development Center, creating building instructions for 4 Lego vehicles. This is the first time I’ve been paid purely for design work. Below is an image of the finished vehicles.

Copyright issues are still an ongoing nuisance. This year, I’ve found a surprisingly large amount of stolen content in YouTube Shorts, and I’ve received 3 counter notifications. You can read more here.
Overall feeling2025 was a good year – YouTube Shorts were popular, and my revenue almost doubled. Old videos are still being watched, which suggests a steady base income for the future. The licensing deals were a nice little bonus. Overall, a very good year.
Future?The plan is to just continue creating more videos.
It would be nice to finally get my Facebook page monetized. Fingers crossed!
Thanks for reading. Good luck in 2026 and beyond!
































































































