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With the passing of Scott Adams (creator of Dilbert) I thought I would write about my favorite interaction of his, which was with Nobel laureate Paul Krugman. I love this interaction not only because it highlights one of the topics I write extensively about, which is how highly intelligent (or seemingly intelligent) people fall for the most obvious tricks, but also because it’s the epitome of what Adams was at his core: a very persuasive satirist.
It also shows something fundamental about the nature of our reality, which is that two people can see exactly the same information and arrive at very different conclusions. Just like in The Matrix, some people may see an attractive blonde woman in a red dress, other people would see an obvious honeypot. We all live in epistemological bubbles, but some people’s bubbles prevent them from seeing a reality that is very obvious and easy to verify. You’ll see what I mean soon.
First, let’s explore the two realities, then you decide which one is more likely. I contend this is not some kumbaya situation where the truth lies in the middle and everyone is kinda “right”.
Krugman’s worldPaul Krugman is an economist and distinguished professor as well as columnist and Nobel Prize laureate. He is la crème de la crème of intellectual academic heights, so of course many intelligent people rely on his insights in order to make sense of the world, especially when it comes to economics.
In 2020 Krugman made a comment on Twitter about the importance of debates for uneducated voters:
A quick thought about Dilbert turning on Donald Trump: for people who follow politics seriously, debates can seem nonsensical. We know who these guys are, and you shouldn’t choose a president based on the ability to deliver sound bites. But there are still some people who have managed to remain oblivious: people who rely on news sources that sanitize Trump’s rantings, long-time Republicans in denial about what their party has become. For some of them, Tuesday was revelatory. Debates, in other words, remove some of the filters, external and internal, that keep people from seeing the obvious. And that’s bad for Trump.
Paul Krugman
Now, this comment did not happen in a vacuum, it happened because of a comment Adams made in Episode 1140 of Real Coffee with Scott Adams: I Tell You Who Won the Debate and Why.
I’m just going to come out and say it: the President lost my vote last night… In my mind the President had to do one thing to win the election… disavow white supremacy if asked. That’s it.
Scott Adams
This, of course, is itself in reference to the first presidential debate between Donald Trump and Joe Biden.
After Adams’ comment, the corporate news cycle and Democrat social media went wild with it, and Krugman wasn’t the only one rejoicing in a Republican finally seeing the light about Trump.
So, with the full context we can understand Krugman’s point of view.
He is not saying Adams is stupid, just uninformed about Trump. Obviously a cartoonist capable of creating a successful and witty strip such as Dilbert must be at least somewhat intelligent, but it just so happens that Adams’ view of the political landscape is filtered by news sources that paint Trump in a favorable light (Fox News?), therefore Adam’s view is not accurate. Krugman is much more informed and his news sources are not biased, therefore he has an accurate view of the political landscape.
For Krugman and his informed friends, Trump’s flaws are as clear as day and they don’t need a debate to confirm what they already know. But for uninformed voters such as Adams, debates such as this are a perfect opportunity for them to realize who Trump really is.
Try as I might to be charitable to Krugman’s view, I don’t think there’s any reading in which this doesn’t show contempt. He is quite literally separating voters into us — the elite informed intelligentsia — and them — the uninformed plebeians.
We’ll soon find out how this strategy played out.
Adams’ worldThe first thing to understand is that actually… that was not the full quote:
I’m just going to come out and say it: the President lost my vote last night, the President lost my vote last night. Now, that doesn’t mean he cannot get it back, it doesn’t mean that Biden is going to be a good president, I don’t think he would be, I think he’d be a disaster. But here’s my thing — and I get what you are going to argue, so before you jump in with the comments, you should trust that I will say your argument for you, so I’m not ignoring the argument, I will say it for you, here’s my problem… In my mind the President had to do one thing to win the election — just one thing, he had one thing he needed to do, and it wasn’t to make Biden go crazy, it wasn’t make strong points, it wan’t be accurate, it wasn’t make a good case for the coronavirus, it wan’t any of the those, he had one thing he needed to do — disavow white supremacy if asked. That’s it.
Now, it would have been nice if he had gone at the Fine People Hoax, to decry it as a hoax. He mumbled something under his breath when Chris Wallace asked him the question about “would you disavow white supremacists and the militia?”…
Scott Adams
The salient missing context is that second paragraph where Adams mentioned the “Fine People Hoax”. What is that? Is it important?
First, the “Fine People Hoax” is a meta subject. Adams talked extensively about it, and I could write an entire article about it, but in the interest of brevity: it’s like a red pill. Adams called it the “The ‘Fine People’ Hoax Funnel“, because people who investigate it are funneled from the mainstream bubble (Krugman’s world) to an alternative bubble (Adam’s world). It’s a funnel because — to use another analogy — like The Wizard of Oz, once you pay attention to the man behind the curtain, there’s no going back.
In fact, Adams himself showed the two realities by comparing the results of Google: “Fine People Hoax”, with those of DuckDuckGo: “Fine People Hoax”. It’s no surprise to anyone paying attention that Google’s employees live in an ideological bubble, and they filter results they don’t like. Something that the Twitter Files clearly showed. That’s why the site “finepeoplehoax.net” is buried by Google, even though it was created expressly to explain the “Fine People Hoax”. And why this blog post is likely going to be silently suppressed as well.
Reality couldn’t get more ironic than that. Except maybe if UK’s surveillance system was named Big Brother.
But you don’t have to trust any site, you can find out the unedited full video and transcript of the conference about Charlottesville on August 15 of 2017 where Trump explicitly said:
and I’m not talking about the neo-Nazis and the white nationalists, because they should be condemned totally
Donald Trump
The corporate media took this statement to mean that he was talking about neo-Nazis, when he explicitly said he was not talking about neo-Nazis.
It couldn’t be any clearer. It takes 5 minutes of research from anyone to find out what Trump actually said, and yet somehow professional reporters couldn’t find it? The only logical conclusion is that these reporters intentionally lied about what Donald Trump said. That is why Adams calls it a “hoax“: because it is.
This is the core of the onion, which we can now unpeel back. Once anyone finds out about this hoax, it becomes impossible not to see the corporate media in a new light. Quite literally like a red pill, it forces people to consider that if they lied about this, perhaps they lied about other things, maybe a lot of things, maybe even most. And it’s not a mistake, because to this day (2026) people still keep repeating this lie.
So that’s what Adams was talking about. It would have been very easy for Trump to take this opportunity to dismantle this hoax in real-time on live TV for the entire nation, and he didn’t take it.
It was a layup. It was free money sitting on the fucking table and he left it there.
Scott Adams
Adams explained in that very same video that he felt “personally abused” by this situation. So it stands to reason that perhaps he was going to do something about it, since clearly Trump wasn’t going to.
We are still nowhere near seeing the full picture.
Adams’ underworldSo far we’ve seen Adams’ view of the facts, but not his psyche or motivation for those comments.
Adams is not just a cartoonist, he is also a trained hypnotist. In his own words, this training helped him understand just how manipulable humans are. He wrote a book about “persuasion” (in other words: manipulation): Win Bigly: Persuasion in a World Where Facts Don’t Matter.
If the title of the aforementioned book doesn’t give it away, Adams is not a big proponent of “truth” or ethics. However, I’m not going to attempt to write a full psychological profile in order to understand a tweet, we can look at examples of everyday life to understand where Adams is coming from.
If a teenage daughter says “yeah dad, this trip has been sooo fun”, shall we take this as a true statement? Anybody who has dealt with teenagers understands sarcasm — which includes all adults, because we’ve all been teenagers. Therefore all adults understand the psyche of a satirist, because satirists take sarcasm to an extreme in order to find deeper truths about the nature of our world.
Is it possible that a satirist wasn’t being 100% honest when he said “Trump lost my vote”?
That was a rhetorical question, by the way. We don’t need to wonder, because with the benefit of hindsight we can see what happened literally the same day, hours after Krugman and most of corporate media made a big deal about Trump “losing” Adams’ vote.

Today I learned that agreeing with Democrats and saying I won’t vote for Trump makes them hate me extra and threaten me. So I’ll be voting for Trump.
Scott Adams
There is no hypothetical “if Adams was toying with Democrats”, it’s a fact that he was, and most of his fans saw it a mile away.
First of all, Adams doesn’t vote, in fact he has written and talked about the reasons why he doesn’t vote. This is what he said in Joe Rogan’s: Joe Rogan Experience #874 – Scott Adams.
It’s weird, there was a space for this… of somebody who didn’t have a team. It’s part of the reason I don’t vote. I don’t join a party… It would bias me. As soon as you vote you join a team.
Scott Adams
Adams consciously did not vote in order to remain objective, in his own words. So how on Earth did Trump lose the vote of a conscientious objector of voting? He didn’t. Adams was never going to vote for Trump in the first place.
So why did he say that Trump lost his vote? It’s almost like he was trolling…
That’s another rhetorical question by the way. Adams was 100% trolling.
Nowadays (2026) it’s a little bit difficult to find sources of Adams’ view on voting, but back in 2020 I remember I found immediately an article he wrote: Who’s Afraid of Donald Trump?
For new readers:
I have already disavowed Donald Trump for being scary. And by that I mean he scares my fellow citizens, which I find unacceptable.
My policy views don’t line up with any of the candidates’ positions, including Trump’s. I don’t vote and I am not a member of a political party. I try to avoid identifying with any political label because doing so would make me biased and less credible.
Scott Adams
If you want to find other instances of Adams saying variations of the same thing on Google, you would have to use a very specific query: site:scottadamssaid.com “i don’t vote”.
Not only did Adams say he did not vote, he said he disavowed Trump. That is not to say that Adams was anti-Trump, he had a nuanced view, and if you are interested in it, go and read his entire series of posts: The Trump Master Persuader. I’m not going to try to summarize it, and it’s not relevant. The only relevant fact is that he was not going to vote for Trump.
I didn’t expect Krugman to know all of Adams’ corpus, but I did expect him to do a simple google search. Adams being a master on persuasion and understanding how humans tick, knew a lot of people were not going to do even the most basic research. Most humans when they find information that conforms to their preestablished beliefs, simply accept it without question. Krugman being a predictable member of the human race did precisely what most humans do.
Adams’ true targetThis situation was funny to Adams, it was hilarious to Adams’ followers, it was priceless to me. But to a satirist, mockery is not the end goal, it’s the means.
The true target of Adams were Krugman’s followers who clicked the link and wondered: “what is the Fine People Hoax?” I already knew, but a lot of people did not. That day a lot of people were funneled from Krugman’s world into Adams’ world, never to come back. And therein lies the true genius of Adams. He abused Krugman’s gullibility in order to spread his message.
If Trump wasn’t going to debunk the Fine People Hoax, Adams was going to take matters into his own hands, and because the end justifies the means, trolling wasn’t off the table.
I bet Krugman never even realized what happened, even after Adams twitted “too easy”.
Adams’ legacyI realized after the fact that I refereed to Scott Adams in the present tense, but that’s because to me he is not really gone. I watched a few episodes of Real Coffee with Scott Adams, but not a lot. I didn’t read most of his posts, I did not watch Joe Rogan’s episode, and I haven’t read any of his books. So to me there’s still a lot of “new” content to consume.
Now, I hinted in the introduction one of the reasons I’m writing about this episode is because I find it hilarious how easy it is to trick supposedly highly intelligent people. But the deeper reason is that both Krugman an Adams saw the same debate, however, their understanding of reality is completely different. Because Krugman is not blackpilled as Adams, he is completely unable to see Adams’ reality. To Krugman and corporate media it’s not even conceivable that a mere cartoonist like Adams could play them like a violin, but my contention is that’s precisely what happened.
For an even clearer example of Adams’ persuasion (aka trolling), you can look at Episode 1995: Get In Here!. This episode became viral because on an excerpt in which he clearly and unequivocally admits defeat. However, if you watch the entire episode he even says that he is only doing that in order for people to stay and listen to the rest of what he has to say, and then flips it over and states that his analysis was right. But it’s not just that, at the beginning of the episode he claims this might be his most important stream, which could change history. It does seem he tried to make the episode viral in order to get people to listen about a Tucker Carlson’s episode in which he debunked a lot of myths about Richard Nixon and how the CIA has been running the country throughout the years. In Adams own words: “it might be the one of the greatest things I’ve seen in television in all genres”. Adams was redpilled by Carlson, and wanted his audience to have the same experience. Nah, Adams couldn’t possibly have planned all that, could he?
The fact is, Scott Adams is going to keep persuading people, long after he is gone.
















There might be some old ticket opened for RHEL though.
): younger generations understand that it means “save” in the context of application toolbars, but they don’t know what a