Today, we're introducing the Meta AI Developer Assistant for WhatsApp Business developers and tech providers. It's an AI-powered assistant that meets developers exactly where they get stuck, with contextual guidance, troubleshooting, and answers grounded in our official documentation.
Today we're introducing the Meta ads CLI, a command-line tool for developers to manage Meta ad campaigns. Developers and AI agents working with the Meta Marketing API can now create, edit, and analyze campaigns directly from the command line, without writing custom code.
To provide greater clarity for advertisers and developers that use our ad-buying solutions, we’re updating the Developer Policies related to Ads transparency and account structure. These updates reflect feedback from our advertiser community and are intended to clarify expectations and maintain alignment with industry best practices.
This April, we're introducing several new API features and improvements to help developers and partners streamline branded content workflows, better measure content performance, access collaborative media, and manage engagement on Instagram. These updates are available through the Instagram API with Facebook Login.
We're excited to share a major set of updates to the Threads API. These improvements make it easier for developers, creators, and brands to publish, discover, and manage content, while unlocking new creative and integration possibilities.
Following our recent global expansion, we’re excited to share the latest updates to the Threads Marketing API, enabling partners and advertisers to adopt new ad features and tools for enhanced campaign performance and moderation.
Automation Unification drives App, Sales and Leads campaigns to default to the optimal, automation-first Advantage+ setup and allows advertisers and partners simplified access to Meta’s latest and most performant automation products.
Beginning with the next Graph API version V25.0 which will be released on Feb 10, 2026, developers will have access to detailed error information when an asynchronous report fails, enabling easier diagnosis of failures, and improving the efficiency of their API integrations.