Advertising is a cancer on society
A detailed explanation of why I keep saying that advertising is a cancer on modern society.
Environmental impact assessment of online advertising
sciencedirect.comThere are no commonly agreed ways to assess the total energy consumption of the Internet. Estimating the Internet's energy footprint is challenging be…
How does DNS work?
(Maybe Obvious) Preamble What is DNS? Wife: What's DNS? Me: It's that thing you use every day when you browse the web on your phone. Me: actually even when you…
Green by Default | Brian Louis Ramirez | Digital Sustainability & Web Performance Optimization
This simple psychological trick could vastly reduce tech's carbon footprint.
Google Chrome silently installs a 4 GB AI model on your device without consent. At a billion-device scale the climate costs are insane. — That Privacy Guy!
Google Chrome is downloading a 4 GB Gemini Nano model onto users' machines without consent, with no opt-in, no opt-out short of enterprise tooling, and an automatic re-download every time the user deletes it. The pattern is identical to the Anthropic Claude Desktop case I wrote about last month, but the scale is between two and three orders of magnitude larger. This article does the legal analysis and, for the first time, the environmental analysis. The numbers are not small.