WhatsApp and the domestication of users
WhatsApp's rise and recent PR efforts highlight a class of business models that I call "user domestication".
This post is a translation of Rohan Kumar’s English post WhatsApp and the domestication of users from the beginning of 2021 into German.
WhatsApp's rise and recent PR efforts highlight a class of business models that I call "user domestication".
WhatsApp's rise and recent PR efforts highlight a class of business models that I call "user domestication".