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A reflection on the growing gap between laypeople and experts.
I recently finished reading “The Death of Expertise” by Tom Nichols. The central argument of the book is both straightforward and unsettling: although the internet and modern technology have made information more accessible than ever before, they have also lowered the threshold for considering oneself an “expert.” Easy access to information is often mistaken for genuine understanding.
Nichols explores how several developments (including the rise of the internet, the commercialization of university education, and the growing obsession with attention in journalism) have widened the gap between experts and the general public. The book was published in 2017 and primarily focused on developments in the United States, but many of its observations remain highly relevant today.
In fact, some of the trends that Nichols described seem to have intensified over the past decade. The rapid rise of AI tools has further blurred the distinction between access to information and actual expertise, while ideological polarization increasingly shapes scientific and public debates. Discussions about science are often influenced by identity and ideology instead of being based on evidence and nuance. In this blog post, I will reflect on the three main themes discussed by Nichols: the internet, university education, and journalism.
Ever-increasing Dunning-Kruger Effect
The rise of the internet has amplified the Dunning-Kruger effect: a cognitive bias in which individuals with limited knowledge or competence in a domain tend to overestimate their own abilities, often because they lack the awareness to recognize their own limitations.
In online environments, there are countless examples of people confidently presenting strong opinions on topics they have little formal training in, sometimes even directly challenging experts. I have encountered this issue myself. On several occasions, individuals have attempted to explain evolutionary theory to me (often based on creationist arguments that reflect a limited understanding of evolutionary mechanisms) or have objected to taxonomic interpretations in my goose research because these did not align with their preferred species lists.
And this trend has only intensified with the rise of AI tools. People often no longer take the time to genuinely engage with concepts or arguments. Instead, they consult their preferred AI system and quickly arrive at the conclusion that they understand the topic better than experts who have spent their careers working through its complexities.
These development have also changed how I engage online. I have stepped away from participating in online discussions (especially with creationists). Instead, I now mainly use social media as a platform to share my scientific work and blog posts. I also find myself increasingly reluctant to engage with laypeople in online spaces, and I tend to prefer conversations within the scientific community. We undoubtedly need online science popularizers to help bridge the gap between experts and the general public. However, this role has become increasingly difficult (and frustrating) due to the rise of attention-driven influencers, whose primary incentive is visibility rather than accuracy or nuance.

Evaluating Education
In his book, Nichols describes how American universities and colleges have increasingly taken on the characteristics of businesses that treat students as customers. Rather than focusing on rigorous scientific training, institutions tend to adapt their courses to meet student expectations and preferences. The concern is that this dynamic contributes to a perception among students that they are already experts, whereas a university education is best understood as an entry point into a field rather than its endpoint.
I found this conclusion too harsh. It is certainly true that universities are under increasing pressure to respond to student feedback, but ultimately teachers can still offer high-quality education. At Wageningen University, for example, every course is evaluated by students, including open comment sections. Some of this feedback is genuinely valuable, such highlighting unclear instructions, workload imbalances, or organizational issues. However, other comments are more easily set aside, especially when they concern the scientific content itself. I am often surprised that some students believe they know better than the professors who are at the forefront of the field. Fortunately, these cases are the exception rather than the rule, and most students provide constructive input that genuinely improves course quality.
Ideological Influences
A more concerning development is the growing influence of ideology within education and research. There is nothing inherently wrong about being motivated by ethical concerns or social causes, but these should not compromise scientific rigor. A recent example can be found in a Wageningen University course on “Queer Biology.” While it is certainly valuable and interesting to study phenomena such as same-sex sexual behavior in animals, or the weird mating system of the White-throated Sparrow (although I would argue this species still has two sexes), it is important not to let ideological frameworks shape scientific conclusions. In this context, it is worth avoiding the naturalistic fallacy: the idea that what occurs in nature is inherently good or morally justified. Observing homosexual behavior in animals, for instance, does not by itself provide an ethical argument for human behavior. By the same logic, you could try to justify infanticide by pointing to its occurrence in lions.
A similar issue arises in the growing romanticization of indigenous knowledge (also see this blog post). This shift is partly motivated by a legitimate and necessary effort to address historical injustices, including colonialism and the marginalization of local communities, and to engage more respectfully with indigenous perspectives. However, this should not lead to an uncritical acceptance of all forms of indigenous knowledge as scientifically validated. Many such systems include local myths or context-specific explanations that may have cultural, historical, or philosophical value, but that do not necessarily translate into reliable scientific knowledge.

Addicted to Attention
Finally, Nichols turns to journalism, arguing that we need good (science) journalists to help bridge the widening gap between experts and the general public. While I definitely agree with this advice, I am increasingly concerned that the dynamics of today’s attention economy are making this task more and more difficult.
As I noted earlier, the rise of attention-driven influencers (whose primary incentive is visibility rather than accuracy or nuance) has contributed to a decline in the overall quality of popular science communication. I could easily point to numerous examples of science communicators who seem more focused on building personal brands rather than on producing high-quality content (but this is not the place for naming and shaming). Indeed, it has become more difficult to find good science journalists and communicators that produce quality content that aligns with my interests (at least in Belgium and the Netherlands). Instead, I find myself increasingly drawn back to earlier science communicators such as Carl Sagan and Stephen Jay Gould (although there are certainly excellent science writers, such as Ed Yong and Carl Zimmer).
I also notice a growing tendency for ideological framing to seep into online science communication. The YouTube channel Crash Course used to be one of my favorites, but in recent years they seem to have become more susceptible to ideological pressures. In a recent series on geology (presented by an overacting host with an annoying TikTok-vibe), the opening segment of one episode focused heavily on the idea that indigenous peoples “already knew everything all along.” One example discussed fossil trackways referred to as “Place with the Bird Tracks,” which the host interpreted as evidence that indigenous peoples already understood that birds are dinosaurs. That is obviously complete nonsense because these people had no clue of modern evolutionary biology. But I digress.
In the end, I am afraid that I cannot offer a satisfactory solution to these concerning trends. My own approach has largely been to step back from online discussions and avoid attention-driven media ecosystems. Instead, I prefer to seek out my own sources (often in book form) and focus my energy on writing blog posts about topics that genuinely interest me.








