While trawling ILT for this month’s highlighted typeface, I was struck immediately by the elastic quality and irregular kinetic form of Art Grootfontein’s 2025 Gilway Paradox. The paradox is that it is not a beautiful nor an ugly face but a somewhat awkward one that excites something deep inside, reminding me of times of […]
Slip cover, dust cover, or dust jacket — whatever you call it, and whether you’re the type to trash or treasure them — have you ever wondered what purpose they serve and when they were invented? In Europe, the first printed books were typically sold without covers! Printers were not also […]
What typographers and designers want most in a font is a family that, under the right conditions, exudes a familiar yet distinctive voice. As I was scrolling around for this month’s selection, I found just that very face. It is a distinctive yet suggestive legacy with a “feeling” that is […]
I have often heard type designers talk about the many years they spend developing a typeface. I would listen with awe and think, “That must have been a real challenge. It must be exquisitely crafted and probably a little bit groundbreaking too.” So it feels slightly absurd to admit that […]
In global branding and design, typography drives consumer perception and commercial success. This idea sits at the heart of the Type Directors Club (TDC) Type Drives Commerce conference on March 13, at Fordham University, Lincoln Center in New York City. As part of the world’s leading typography organization, the conference is a curated exploration […]
Slab serifs, which are frequently featured in old wood type catalogs as among the most functional types, exude vintage qualities – even the new and revival faces resist being modernist. Infused with history, the slab cannot help but suggest the old West’s frontier clichés, for such ephemera as classic wanted […]
Velocity is an attention-grabbing all-caps sans serif with horizontally tight letterforms that prioritize compactness without feeling cramped. Its high degree of curvature and forward momentum make it ideal for branding and contemporary design, excelling when typeset large. With 12 stylistic sets and three sets of diacritics, Velocity easily adapts to […]